- Odih, Pamela. 2002. Mentors and Role Models: masculinity and the educational 'underachievement' of young Afro-Caribbean males. Race Ethnicity and Education, 5, pp. 91-105. ISSN 13613324
- Knights, David and Odih, Pamela. 1995. `It's About Time!' The Significance of Gendered Time for Financial Services Consumption. Time & Society, 4(2), pp. 205-231. ISSN 0961-463X
Pamela Odih, BSoc.Sc PhD
Pamela studies the significance of time/space to the regulation of subjects and construction of gendered subjectivity.
Staff details
Academic qualifications
- Bachelor of Social Science (BSoc.Sc, hons) Sociology and Politics, Keele University.
- PhD, University of Manchester Institute of Science and Technology (UMIST). PhD Thesis Title: 'Gendered Time and Financial Services Consumption'.
Teaching
Awarded the Peake Teaching Award in 2005. This accreditation is awarded by 51吃瓜网黑料 University, to staff that are assessed to have achieved teaching excellence. Awarded 51吃瓜网黑料 Learning Enhancement Fellowship in 2010-2011, to design 'Reflective Practice Sociology Placements'.
Pamela Odih's undergraduate teaching specializes in the fields of cultural studies and research methods. She has taught, the following courses:
- Education and Social Control
- Leisure Culture and Society
- Culture and Society
- Researching Culture and Society
- Crime and Justice in London
She has taught the following postgraduate courses:
- Theory, Concepts and Methods of Social Research
- Modelling Social Data I
- Consumer Citizenship and Visual Culture
Areas of supervision
She achieved PhD supervision training at Missenden Centre Buckinghamshire in 2003, and supervises PhD students across the range of her teaching and research specialism.
Publications and research outputs
Book
- Odih, Pamela. 2024. Black British Postcolonial Feminist Ways of Seeing Human Rights. Switzerland: Palgrave Macmillan. ISBN 9783031718762
- Odih, Pamela. 2019. Adsensory Urban Ecology (Volume One). Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 9781527523173
- Odih, Pamela. 2019. Adsensory Urban Ecology (Volume Two). Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 9781527524682
Book Section
- Odih, Pamela. 2024. Political Economy of Bibby Stockholm. In: Pamela Odih, ed. Spectacular Migration Regulation. Newcastle upon Tyne: Cambridge Scholars Publishing.
- Odih, Pamela and Knights, David. 2017. Political Organisations and Decision Making. In: David Knights, ed. Introducing Organisational Behaviour and Management. Cengage. ISBN 9781473726642
- Knights, David and Odih, Pamela. 2013. It's a matter of Time: The Significance of the Women's Market in Consumption. In: Douglas Brownlie; Mike Saren; Robin Wensley and Richard Whittington, eds. Rethinking Marketing. Towards Critical Marketing Accountings. London: Sage, pp. 126-145. ISBN 978-0803974913
Article
- Odih, Pamela. 2021. COVID-19 Secure Guidance: Organizational Decision Making and Politics in a Public Health Crisis. Journal of Ergonomics, 11(3), 1000279. ISSN 2165-7556
- Odih, Pamela. 2013. Détournement á la Mode Situationist Praxis: History and Present of Cultural Political Resistance to the Psychology of Advertising Spectacle. Journal for Cultural Research, 17(4), pp. 1-35. ISSN 1479-7585
- Sabelis, Ida; Nencel, Lorraine; Knights, David and Odih, Pamela. 2008. Questioning the Construction of 'Balance': A Time Perspective on Gender and Organization. Gender, Work and Organization, 15(5), pp. 423-429.
Conference or Workshop Item
- Odih, Pamela. 2025. 'Sociology: Race, Racism & Leisure – Black Youth Culture in Urban Spaces'. In: Channel Talent. Online, United Kingdom 20 January 2025.
- Odih, Pamela. 2024. 'To what extent do you agree that “it is through the media of language and music that local Black cultures in Britain are formulated”? (Tony Sewell CBE)'. In: The UnMuseum Conference: Uncovering the Unseen, Understanding the Unheard. Bristol Digital Futures Institute, United Kingdom 30 October 2024.
Digital
- Odih, Pamela. 2025. Deptford to Truro: Weaving the Global-locality of Afro-textured Hair – Deptford dhe Druru: Gwia an Leelder Ollvysel a Wols Afro Aga Gwiasedh.
- Odih, Pamela. 2025. Weaving the Strands of African and Caribbean Diaspora.
- Odih, Pamela. 2025. “Challenging Hair Discrimination Through Racial Narratives, Industry Knowledge on the Economics of Hair and Counter Literacy Equality, Diversity Strategies” British Academy and Leverhulme Trust Award SRG24\241531.
Performance
- Odih, Pamela. 2025. Weaving the Strands of Afro Hair Discrimination , and a Tribute to Benjamin Zephaniah Hon FBA. In: "British Academy Summer Showcase", London, United Kingdom, June 2025.
Other
- Odih, Pamela. 2026. Equality Diversity and Inclusion, Rights Based Approaches to Digital Civic Engagement. Editon Publishing London.
- Odih, Pamela. 2025. I-n-I Weaving the Strands of Globally Local African Caribbean Diaspora. 51吃瓜网黑料 University, Library, London.
- Odih, Pamela. 2024. Postcolonial Interpolation of Ethnonationalism and Bibby Stockholm Migrant Barge. Sordya; bilingual Kernow blog.
Research Interests
The significance of time and space to the regulation of subjects and construction of gendered subjectivity, with specific regards to consumption, advertising, organisational analysis and educational policy.
I am currently writing a series of monographs informed by my decades of critical research into gender, finance capital and advertising inscriptive technologies. My recent monographs, in this Adsensory series, are entitled: "Adsensory Urban Ecology" Vol.1 and Vol.2.